Undergraduate Major: Media Studies
Occupation: Senior Associate at RF Binder Partners
You’ve worked in public relations (PR) since your graduation in 2013. What attracted you to this field?
I began interning in the public relations field during the summer going into my junior year of college. At the time, I was interning for Elle Magazine’s Creative Director when my boss suggested I interview at Engelman & Company Public Relations. A friend of hers was looking for summer interns and she thought I would be a good candidate to recommend. After landing the role, I split my time between Elle and Engelman that summer. I went from thinking I wanted to be in fashion to knowing I had to pursue positions in PR. My experience that summer proved to me that PR merged the worlds of entertainment, talent, fashion, lifestyle, beauty and more and provided a balance of all the things I loved.
I spent the following summer and school years interning in the field and gaining as much knowledge and experience as I could. Each experience led me to greater opportunities and I secured additional internships with prominent and reputable companies including Celbuzz, Lizzie Grubman PR & Management, AKR PR, Michele Marie PR and more. Having the opportunity to hold so many internships and work with some of the industry’s best allowed me to get a first-hand look into the industry and form meaningful relationships at an early age. Once I graduated from Sacred Heart University, it was only natural I apply to positions in the field, securing my first PR job 5 days after graduation.
What does a typical day look like for you?
It’s true when they say that no two days are the same. The common misconception tends to be that publicists spend a majority of their days out of the office, taking clients to fancy meals, and spending their nights at events. However, many days are spent behind the computer writing, while others can consist of late-nights and long hours prepping for events. Day-to-day tasks can include writing pitches, sitting in on brainstorms, compiling competitive research, coming up with marketing campaigns, and the list goes on.
What do you enjoy most about your career and where do you see yourself in 5 to 10 years?
I most enjoy being able to tap into my creative side and share my ideas. I’ve also really enjoyed maintaining meaningful relationships with coworkers and industry friends. Nothing is more rewarding than seeing a huge campaign or event come into fruition.
It’s hard to say where I’ll be in 5 to 10 years, but I definitely see myself still working in the public relations industry in some capacity. I’d love to be well-traveled, educated, and hopefully settled down, while still being a career-woman on the side. Who says you can’t have it all?
As a young alumna, what are your fondest memories of Sacred Heart?
Some of my fondest memories at Sacred Heart revolve around the lifelong friendships I made and memories shared. From living in the dorms and meeting new people to living off campus with my best friends, I really enjoyed my time spent getting to know people from all walks of life.
Do you still keep in touch with fellow alumni, former professors, or staff members?
I am always keeping in touch with fellow alumni and make it a priority to maintain the relationships my classmates and I built for four years. Most recently, I helped plan SHU’s alumni event in New York City.
With the new Martire Business & Communications Center, students majoring in Media Studies are going to have a different experience than students before them. What is one piece of advice for these students as they prepare for life after graduation?
My advice would be to really take advantage of all of the resources Sacred Heart has to offer, while simultaneously maintaining relationships with fellow students, professors and alumni. Many of my professors at Sacred Heart had impressive backgrounds and remarkable industry experience. You never know where a connection can be made.
However, my biggest piece of advice would be to start interning and gaining experience as soon as possible. Entering into the competitive job market is no easy feat. The more experience you have, the more you can speak directly to your learnings, which will be sure to help you stand out. Having internships early on will also help you determine what you like and what works for you. Many people enter into the workforce having little related experience to their first job and find themselves unhappy and unsure what they want to do or what the next move should be. The more you figure out what you like and what works best for you, the easier time you will have excelling in your first job.